ASU Emails

Email Development.

Email HTML

Developing for email is not the same as for the web. Though HTML and CSS are used email's best practice is not up to par with modern web standards. Enter the feared table design. Sadly not all email clients are created equal.

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Role

Developer

Team

Project Manager, Copywriter, and Graphic Designer

Tools

HTML, CSS, inline CSS, Foundation by Zurb, Pardot by Salesforce, and Litmus.

Project Type

Agency Professional Work & B2C (Email)

The Breakdown

Built for a school, these emails were designed and development to delivery news from the admission advisor, noification about upcoming courses, and student testimonials. My duties for this project were the development and testing of the emails.

Email development for emails sent by an advisor.
Newsletter from the admission advisor. Promotional email for high school students to take college courses. Credit: development Katherine Delorme

The email designs follow the school's aesthetics and style guideline. Every email is responsive made for both mobile and desktop. These were with HTML, CSS, and Foundation by Zurb. Litmus was used for testing responsiveness in addition to manual test emails being sent.

HTML email development and banner design for an online high school and college prep.
Each newsletter featured a banner image and tagline. Credit: development Katherine Delorme
HTML email banner development for an online high school and college prep. Newsletter with student spotlight.
Students are sent monthly newsletters with articles featuring stories about real fellow students. Due to the nature of the school being online, these newsletters serve as a means to bring together student moral. Credit: development Katherine Delorme
HTML email banner development and design update for an online high school and college prep.
The final design for the June newsletter. Banner designs promoting college prep and signing up for online courses. Credit: development Katherine Delorme

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